Wroxham is affectionately known as the capital of the Broads, probably because this is where boating holidays started in the late 1800’s. It has become quite commercialised over the years with pubs, hotels, tea rooms and gift shops springing up near the river to attract holiday makers to the village. If you speak to any local resident they will tell you that east of the river is actually Hoveton St John, Wroxham being on the west, but they have both come to be known as Wroxham.
The village centre is beside the river Bure and Wroxham Bridged and this is a great place to watch the river traffic, wildlife and holiday makers. There are of course riverside bars, cafes, restaurants and shops, but most come to Wroxham to shop at what is probably the biggest village store in the world, Roys of Wroxham.
Roys is a unique shopping experience in the heart of the Norfolk Broads. Everything you need is here: from food to fashion, DIY to gardening. A visit to Roys is almost a day out in itself. You can enjoy a bite to eat at the in-store McDonalds restaurant or Roys Café or you can picnic in the nearby riverside park where you will be welcomed by ducks, swans and other wildlife. There are also loads of attractions nearby, such as BeWilderwood, Bure Valley Railway and Wroxham Barns, and of course a number of boat yards, such as Norfolk Broads Direct and Barnsbrinkcraft.
The guys at www.thebroads.tv think that when you are on a boating holiday you are going to have a relaxing and tranquil time, but if you need some hustle and bustle, need supply’s, or just a good day out then visit Wroxham.